Alongside the OOH campaign, British Airways launched its first major TV campaign since 2019 as part of a larger mission to ...

It may have a different name since its was acquired by YouGov, but the CPS GfK consumer panel is still a piece of regular ...

The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...

Having generated 40.6 million impressions on TikTok with its latest campaign, Booking.com is bringing its “motivations-led” ...