In an era when consumer expectations outpace traditional tactics, this virtuous cycle empowers brands to innovate ...

Books Inc. will live on — as a Barnes & Noble brand. The 174-year-old San Francisco-based bookstore chain, which filed for ...

If retailers could provide attribution for in-store media, including static print signage, they could unlock a powerful new ...

As soon as a business identifies a shadow buyer, it’s time to take action. However, excessively intrusive outreach can ...

Accelerating fleet modernization isn't just about avoiding future costs; it's about seizing the opportunity to gain a competitive edge today, ensuring operational resilience, and fulfilling the core ...

AI can dramatically enhance CX, but it’s best to proceed methodically with AI CX initiatives. Brands and retailers that take ...

Gen Z evaluates brands holistically. This means your packaging, carbon footprint, and return policy are all part of the ...

Live shopping is quickly becoming a powerful tool for retailers seeking to drive conversion, particularly in price-sensitive ...

Claire's is set to close more than 290 stores as part of its bankruptcy process, reports USA Today. It filed for bankruptcy ...

When customer data is consolidated and identity-resolved into meaningful profiles, AI tools can act on those profiles and generate the insights, predictions and automations to help brands stand out to ...