As media fragmentation reshapes brand strategies, marketers must strike a delicate balance—embracing precision targeting ...

The agency will handle the media strategy, planning, buying and implementation for GCPL across traditional and  digital media in the Indian market.

OMD India will lead the strategic marketing and media efforts for the company's portfolio of OTC brands, including Lacto ...

Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...

The feature aims to deliver detailed reports on complex topics, catering to fields such as finance, marketing, and product ...

Aisle’s #FindAnkit campaign turned a relatable dating app moment into a viral sensation, blending humor and meme culture. Here’s how it unfolded.

This week's Ad Spot features Messi playing rugby in Apple TV’s campaign, Desperados bringing Latin vibes with Ovy On The Drums, and Star Sports turning up the heat for the India-Pakistan cricket clash ...

In the latest episode of The Quick Call deep dives into the findings of the Pitch Madison Advertising Report 2025, breaking down key trends in India’s AdEx.

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

Brands are acknowledging the broader spectrum of emotions associated with Valentine’s Day including celebrating love, ...

Khan’s association with the brand marks the brand’s latest move as it expands its presence in the eyewear market in India and ...

From ancient rituals to digital-age consumerism, this is how marketing—and by extension capitalism—reshaped the way we ...