The NBA is pursuing franchise fees of more than $500M from teams looking to join the prospective NBA Europe, with multiple ...

Bodyarmor and Vitaminwater co-founder Mike Repole has bought a stake in the United Football League and will oversee the ...

Elevate will lead premium hospitality efforts at Estadio Banorte (formerly Estadio Azteca), the largest and most historic ...

NASCAR is searching for a lead creative agency to help steer the stock car racing circuit back to its heartland roots and ...

The Rebellion supporters group called for the removal of the New England Revolution's coach and sporting director.

Atlanta will host an all-day event at the Paramount Theater in downtown Bristol called “Braves Pit Stop at Paramount Bristol” ...

Comcast NBCUniversal’s streaming service Peacock is still losing money, but remains a silver lining for the overall company.

Playfly Sports will handle local media sales for three teams under MLB’s TV umbrella as part of an expanded deal extension ...

SailGP's U.S. team has found a new investor in Next 3, the investment platform backed by the NFL's Tisch family.

Fox has acquired one-third of Penske Entertainment, which owns the IndyCar Series and Indianapolis Motor Speedway.

Details of Levy's food and beverage concessions contract with Michigan State athletics, signed June 30, 2025. The deal runs ...

MLS SVP/Partnership Marketing Sana Shuaib is leaving to join TKO Group as SVP/Partnership Marketing & Digital.