The Michelangelo Phenomenon describes relationships where partners see and support each other's highest potential, ...

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The uncommon occurrence of blue fire is brought on by sulphuric gases burning when they come into contact with oxygen.

The #GetNakedAnywhere campaign from fully digital insurance platform, Naked, has turned into a viral TikTok phenomenon that ...

Optical illusions are a striking phenomenon that regularly goes viral online, leaving all and sundry baffled. These ...

Viral sensation Monalisa from the Mahakumbh Mela is going to be a case study for people who study social media trends. She ...

Aika, Japanese strawberries, has gone viral, triggering discussions on pop art, luxury goods and the value of good food.

After a viral response to her “woke” PhD, Dr. Ally Louks has become a beloved fixture of curiosity on an app known for ...

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.

In a viral clip, one Walmart customer shared his shock after seeing a Carrots T-shirt selling for $13. What's wrong with the price tag?

In her latest column "Is This Normal?" therapist Niro Feliciano breaks at the mental health term going viral on social media.

The "sun candle," also known as a subsun, is a rare optical illusion caused by sunlight reflecting off tiny ice crystals in ...