Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach used by …

Nov 5, 2025 · Content & Branding is the “what” of marketing. This domain includes the creation and management of all digital and physical media created to promote the brand or a specific product or …

Jan 31, 2022 · An analysis of what makes some brand names more effective than others Shakespeare’s Juliet, who should know better than most that names can have life-or-death consequences, …

Dec 9, 2024 · We’re breaking down 15 creative campaign ideas designed to make your brand stand out. From viral challenges to unexpected collaborations, these strategies inspire, engage, and deliver …

Apr 23, 2025 · Discover what branding really means in 2025. Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty.

Dec 9, 2024 · A marketing campaign is a planned effort to promote a product, service, or brand over a set period. It uses various strategies and tools to achieve specific goals, such as increasing sales, …

Aug 19, 2024 · The role of hashtags in social media marketing is still a hot debate in 2025, and for good reason. The number of hashtags deemed effective has

Apr 2, 2025 · Internet marketing is the backbone of modern brands. Consumers now search, shop, and engage with brands online, making digital marketing essential

Mar 24, 2025 · Private labels, also known as store brands, were considered low-cost substitutes for decades—but their popularity is now booming. How and why is this transformation happening? What …

This track welcomes innovative research examining advertising, branding, and marketing communications for a world in transition. As brands increasingly align with and shape contemporary …