Isolate and examine subsets of your data. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

A segment is a subset of your Analytics data that can be used in Explorations for analysis. For example, a segment could be users from a particular country or city. Another segment could …

Use Lookalike segments to grow your audience Lookalike segments are groups of people that share characteristics with others on an existing “seed” list. You’ll provide the seed list using …

About custom segments Custom segments help you reach your ideal audience by entering relevant keywords, URLs, and apps. You can set up a custom segment in your Display, Gmail, …

How audience segments work Demand Gen audiences are made up of segments, or groups of people with specific interests, intents, and demographic information, as estimated by Google. …

Segments and filters use data visualization to help you interpret a subset of data according to certain criteria. Filters enable you to show a restricted set of data. They apply to the current exp

Audience segments based on specific app actions These segments are created directly in Google Ads based on the actions, or events, that users take in your app. To create these segments, …

Apr 28, 2023 · Affinity segments: Reach users based on what they're passionate about and their habits and interests. Custom segments: Custom segments help you reach your ideal audience …

Your data segments include existing customers and people who have previously visited your website or mobile app. Learn how to use your data in Display campaigns and Search campaigns.

Imported segment in segments list. Edit segments You can edit any custom segment that you have created (either from scratch, by copying an existing segment, by importing, or by …