Open links in new tab
  1. Copilot Answer
    Marketing 360®
    https://blog.marketing360.com › ... › how-do-your-customers-justify-buying-from-you

    How Do Your Customers Justify Buying From You?

    • One of the main justifications people use for making a purchase is that it will make them healthier, safer and more secure. You can also put this into a negative context. We justify our purchase beca… See more

    Status

    When a person comes to the conclusion that a new purchase will increase their status, it’s a powerful justification. For example, in the suburban neighborhoods of America, a … See more

    Marketing 360®
    Humanism

    Another powerful buying justification is the feeling that you’re doing the right thingby making the … See more

    Marketing 360®
    Sex Appeal

    One of the most used (and perhaps abused) justifications in advertising is the idea that the product will give the buyer more sex appeal. If a person is waffling on making a p… See more

    Marketing 360®
    Fun and Pleasure

    A justification not to be overlooked is fun. We’ll often override justifications for not spending money for one reason: enjoyment. The Disney family vacation, a new fishin… See more

    Marketing 360®
    Feedback