We’ve worked thousands of businesses on email automation, but recently we've noticed something disturbing happening: Even their most active subscribers tell them their emails are ending up in anywhere but their primary inbox. Yes, Google changed their authentication rules. Yes, bot spam attacks have increased 1000x Yes, spam and phishing are out of control. And now, most email lists are very ‘dirty’ with lots of fake subscribers and ‘throwaway emails’. It’s tanking their sender reputation. When

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